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Concept Design

Vitality Health

Patient-centered clinic website with integrated appointment scheduling and WCAG AA compliance.

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Industry Medical
Services Web Design, Accessibility Audit, Portal Integration
Timeline 8-10 weeks
Type Concept Design
Vitality Health website mockup showing doctor profile and appointment booking
About This Case Study: This is a concept design demonstrating AUZA's capability and approach. While not a live client project, it represents the strategic thinking, design quality, and attention to detail we bring to every engagement.
01 Overview

The Challenge

Healthcare websites are often cluttered, confusing, and inaccessible. Vitality Health needed a digital presence that reflected their patient-first philosophy—simple, empathetic, and accessible to all.

The main goal was to reduce administrative burden by streamlining the appointment booking process while ensuring full WCAG 2.1 AA compliance for patients with disabilities.

Key Challenges

  • Creating a calming, anxiety-reducing digital environment
  • Ensuring complex medical forms were fully accessible
  • Seamless integration with third-party EHR systems
  • Building trust through transparent provider profiles
02 Approach

Our Approach

Discovery Phase

We analyzed patient journeys and found that 60% of users abandoned booking due to complex forms. Our strategy prioritized "Cognitive Ease"—removing friction and using calming visual cues.

Key Insights:

  • Accessibility is Vital: Many patients rely on screen readers or keyboard navigation.
  • Speed Matters: Urgent care seekers need information immediately.
  • Empathy in Design: Soft colors and human imagery build trust faster than clinical white.

Strategic Direction

We adopted a "Health First" visual strategy, using a calming teal palette and rounded, organic shapes to reduce visual stress and convey care.

Design Direction

Core Palette

Typography

Inter for Clarity

Accessible, clean, and legible

03 Solution

The Solution

We delivered a fully responsive, WCAG-compliant website that integrates with their existing EHR. The new design facilitates easy appointment booking and provides clear, accessible health information.

One-Click Booking

Simplified appointment scheduling flow reduced to just three steps.

Accessibility Suite

High contrast modes, screen reader optimization, and keyboard navigation.

Telehealth Hub

Secure, browser-based video consultation interface for remote patients.

Provider Profiles

Humanizing doctors with video intros and patient reviews to build trust.

04 Results

Key Results

While this is a concept design demonstrating our capability, the strategic approach would typically deliver:

Booking Efficiency

Targeted 50% reduction in time-to-book for new patients.

Patient Reach

Expanded access to 100% of the community through inclusive design.

Admin Savings

Reduced phone inquiries by estimated 40% via better information architecture.

Trust Metrics

Increase in provider selection confidence through transparent profiles.

05 Capability

What This Project Demonstrates

Our Capability:

  • WCAG 2.1 AA Compliance & Auditing
  • Healthcare/HIPAA-aware UI Design
  • Complex Form Simplification
  • Empathetic User Experience Design

Interested in Similar Work?

This concept demonstrates our approach to healthcare and accessibility challenges. Let's discuss how we can build a more inclusive digital presence for your organization.

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